Data Intelligence

Insights to Fuel Your Business

Acquire new customers, cross-sell and retain business, and manage risk with insights from the Apiture Data Intelligence solution. Our dedicated team of Data Analysts can supplement your in-house team or work on your behalf.

Apiture IQ
My Credit Score
Open Data Connect

Apiture IQ

Many of your account holders employ a variety of financial institutions to support their banking needs. With Apiture IQ, you can gain insights about these relationships, including information about third party transactions, loans, credit cards, mortgage payments, investments, and savings.

With access to data about your consumers’ banking habits, you can deliver information — targeted messaging and offers that best fit their needs — directly to these users. Setting up a campaign takes four simple steps: identify your target audience, choose what type of in-app banner to use, upload your marketing message, and turn your new marketing ad live.

My Credit Score

Powered by SavvyMoney, My Credit Score provides consumers with a safe and convenient way to check their credit score directly within your digital banking platform. At the same time, your institution can access data and analytics to help you develop customized loan offerings and targeted, score-dependent marketing campaigns.

Open Data Connect

Today’s consumer spreads their data across numerous financial technology providers and institutions. With Open Data Connect, you can empower account holders to control who is accessing their financial data. At the same time, you get a broader view of where data is leaving your institution through aggregators, ERP systems, and other third-parties.

Employing Data Analytics to Tailor User Offers

“One of the most beneficial features of the My Credit Score solution is that you can see which offers members have clicked on and are interested in. That allows us to target offers – for example, a home loan advertisement to customers who have looked at home loans and are approved to borrow a certain amount. Having that level of functionality is huge – it’s every marketer’s dream.”

– Kelley Porter, VP Member Experience, Alabama Credit Union

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