Industry Insights

White Paper: Digital Account Opening

Measuring DAO Performance

Over the past few years, banks and credit unions began to experience varied results with digital account opening. To understand why this might be the case, many of these institutions approached Celent, a leading research and advisory firm, with a request to help benchmark their Digital Account Opening (DAO) operational performance.

Celent discovered that processes and capabilities across institutions vary widely, causing a range of outcomes across most operational benchmarks. Also evident was a lack of available data around many key performance indicators. Celent ultimately learned that institutions with the most effective DAO performance have two things in common: they follow best practices, and they track process and value metrics.

Access this report to learn the best methods of measuring DAO performance at your institution and how to improve the effectiveness of your solution.

Download the White Paper

Learn how measurement can improve the effectiveness of your DAO solution.