White Paper: Battling the Big 4 Banks
Strategies for Community Institutions to Win Across Generations
Although 66% of consumers consider a large bank their primary institution, about half are open to moving to a smaller institution, including community banks (50%) and credit unions (45%), according to new research from The Harris Poll.
In Apiture’s latest white paper, you’ll learn what drives consumers to select a financial institution and discover how you can win a larger share of consumers, including:
- Seven strategies to capitalize on your institution’s strengths to win in this highly competitive U.S. market
- The top factors that motivate big-bank customers to switch to a smaller institution
- A list of in-demand features that will help you attract younger consumers to your institution