To help your financial institution better understand users across all generations, Apiture partnered with market research and analytics company The Harris Poll, to develop a series of white papers that highlight generational banking preferences and offer valuable tips to attract and retain users, regardless of age or banking inclinations.
In Attracting Gen Z and Millennials, you’ll learn what Gen Z and millennials value in a banking relationship and discover seven key digital strategies for attracting and retaining these consumers, including:
- Providing a modern, digital experience
- Delivering in-demand features
- Prioritizing security
- Ensuring your financial institution is discoverable online
- And more
