Report: Winning Market Share Among Millennial-Run Small Businesses
Prioritize Needs of Younger Business Owners
More than half (55%) of millennial-run small businesses would prefer to bank with a community bank or credit union if it offered similar products and capabilities to a large bank. To attract and retain these businesses, your financial institution must adopt strategies that appeal to their younger owners.
In this new report from Datos Insights, commissioned by Apiture, you’ll learn:
- Millennials’ digital banking priorities for the future, including payment preferences, invoicing and money management tools, and AI tools and process improvements
- Recommendations for how to position your financial institution for greater success
- Tips to appeal to younger business owners, ultimately helping you grow deposits and retain existing accounts