Data Direct

Gain Control Over Digital Banking Data

For financial institutions that choose to manage data intelligence in-house, Apiture provides Data Direct, offering real-time or batch data feeds from the Apiture Digital Banking Platform to your bank or credit union. This tool enables you to supplement your own data with a variety of data points from your digital banking and digital account opening activity.

Data Direct provides access to more than 100 data points across seven data sets, and can be used by in-house engineering teams or a financial institution’s technology partners to build data pipelines, run automations, and create reports.

Put Your Data to Work For You

Data Direct can support a wide range of use cases, including:

• Enabling in-house analysts to identify upsell and cross-sell opportunities by supplementing the data received from their institution’s core, bill payment provider, and other third parties
• Updating CRM platforms to support a comprehensive, 360-degree view of the customer, helping institutions to deliver more personalized service
• Providing data to third-party partners, such as fraud prevention and detection partners that can use data to identify suspicious activity
• Consolidating data from multiple providers into a central, in-house data store