White Paper: Attracting Gen Z and Millennials

Seven Essential Strategies for Community Banks and Credit Unions

Community and regional financial institutions must capture a growing share of Gen Z and millennial consumers to remain relevant in today’s competitive banking industry. 

New research from Apiture and The Harris Poll reveals seven ways your bank or credit union can draw the youngest American consumers away from large, national brands. Download the paper to learn:

• Where Americans across generations bank today
• Consumers’ willingness to switch from a large bank to a smaller institution
• Gen Z and millennial habits and attitudes toward digital banking vs. physical branches
• Must-have digital banking features to serve younger consumers
• Attitudes toward new technologies, including AI, augmented reality, and virtual reality