Webinar: Examining Generational Differences in Banking

Capturing Gen Z and Millennials

As banking habits and preferences of Americans continue to evolve, this Bank Director webinar shines a light on how today’s consumers want to bank.

Citing original research from Apiture and The Harris Poll, Apiture’s Jen Dimenna and Juzl Garcia explore generational preferences, focusing on how community banks and credit unions can attract a greater slice of Gen Z and millennials. Watch this webinar to learn:

  • Why although more than three-quarters of Gen Z and millennials have accounts with large banks, many are open to switching to a community bank or credit union
  • How your institution can stand out with features and functionality that appeal to younger consumers
  • Ways to incorporate digital strategies that will make you discoverable to Gen Z and millennials where they are — online

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