Direct banks, which are online banks that provide their customers with a completely digital experience rather than relying on traditional branches, are gaining traction in the banking industry in the United States and abroad. Especially interested in doing business with these fully-digital banks are millennials, who rely heavily on digital and mobile channels to perform a majority of their day-to-day tasks.
How familiar are you with the millennial banking customer? Today, millennials have more buying power than any other demographic, so it’s important for financial institutions to understand their banking preferences and online habits if they intend to attract and retain them.
Check out our infographic below to learn more about the needs of today’s banking consumers and learn how launching a direct bank can help you meet them.
If you’re interested in learning more about how Apiture can help you launch a direct bank of your own, visit our website. If you found this infographic helpful and you’re looking for more, view additional resources.