Case Study: Custom Development with Alabama Credit Union

June 4, 2021 by Libby Kane

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When Alabama Credit Union wanted to prioritize their members’ financial health with a unique credit score solution, they turned to Apiture.

Alabama Credit Union (ACU) has been with the Apiture Xpress product for over eighteen years, doubling in size over that time. Their focus on innovation and digital differentiation has allowed the institution to grow their member base and branch locations over the years.

A key area that members look to ACU for support is in understanding and improving their overall financial health, specifically their credit score. Today, over 25 million Americans are “credit invisible,” meaning they have no credit history with any of the three main credit reporting bureaus and nearly 4 in 10 Americans have no idea how their credit score is determined.

In an effort to improve service to their community while also improving then financial security and digital experience for members, Alabama Credit Union partnered with Apiture to launch My Credit Score.