Digital transformation is the ability to implement complete innovation across all digital offerings of a bank. But digital transformation doesn’t mean the same thing to every institution. To community banks there’s more to digital transformation than just change. These institutions have deep, personal relationships with their customers that must be maintained when selecting their digital banking partners. To these institutions, digital transformation is about creating better digital experiences that will stand the test of time without losing the personal touch that customers and members rely on.
That’s why Carson Community Bank, located in Stilwell, Oklahoma, chose Apiture as their partner for their digital transformation strategy. The bank wanted to provide both their consumer and business customers with a slick, new platform, but they also wanted to maintain the level of service and functionality that their users had come to expect.
After months of searching for a digital partner that included this best-in-class level of functionality as well as a product roadmap focused on differentiation, they landed on the Apiture Xpress platform as their partner of choice.
A part of the team
Carson Community Bank’s mission is to elevate their customers and the community through personal relationships. So, when choosing a new digital partner, the team at Carson needed to ensure that the personal relationship with their vendor of choice was just as strong as the technology itself. Kristy Chastain, EVP and Chief Operations Officer at Carson Community Bank said, “Every time you partner with a new company, their team becomes part of your team. That’s what really sold Apiture for us. We knew that we could trust their team to make sure that we had everything we needed to be successful.” Kristy continued, “Everyone at Apiture was very easy to work with, they offered a transparent process from contract to implementation. By the end of the process, we felt like they were part of our team, and we were a part of theirs.”
Prior to their transition to Apiture Xpress, Carson Community Bank was unhappy with their prior system. While they were able to offer their customers the digital features that they needed, the team felt that the platform was outdated and slow to innovate. Out of the box, Apiture offered much more advanced functionality as well as a reliable platform.
To top it off, the Carson Community said that a big selling point was Apiture’s transparent pricing model. The Apiture Xpress platform offers customers automated updates and enhancements at no cost to the bank. Adriana Scott, EVP and chief brand officer at Carson Community said, “These days it seems that many banking providers rely on ‘nickeling and diming’ their customers to get by. As a smaller, community institution, it’s hard for us to manage these unexpected charges. Transparency in pricing is really important to our team.”
The best is yet to come
Carson Community is currently utilizing Apiture’s online and mobile banking solutions for their retail consumers as well as Apiture’s online business banking solution. Their retail platform includes the tools their customers need most like Touch ID, Mobile Bill Pay, and Mobile Check Deposit for mobile and My Spending, PaySomeone P2P, and Targeted Notifications. The business banking platform provides a reimagined interface for business customers complete with easy to use ACH and Wire transfer modules.
Within the first month of launching their digital interface, the bank had several active users on the platform. Their audience continues to grow as they market the new features and introduce trainings to help onboard their customers. Apiture’s team worked directly with Carson Community to launch the Xpress Marketing Center which provides banks like Carson Community the messaging and pre-built collateral they need to be successful as they launch new digital products.
Carson Community Bank is excited about the future of their new digital platform with Apiture Xpress. They’re looking forward to continuing to add on new products and features to provide a truly unique and reliable experience for all of their customers.