Apiture, an open API banking platform, has launched two digital banking tools to give financial institutions innovative methods for delivering customers access to all of their personal banking so they can make real-time decisions.
Based on extensive user research focused on understanding where consumers struggle with money management, Apiture launched My Spending and Spendable Balance, part of Apiture’s Digital Banking Reimagination platform to ensure customers know when they can safely spend. The tools take an innovative approach that relies less on data entry and consumers keeping the information current, but rather focuses on predictive analytics that allows consumers to change spending behavior before they run into problems.
While others in the market bring customers various banking account data in one place, Apiture’s tool responds to consumer requests to bring this data right on the home page. The tools make banking more efficient by bringing all of a customer’s credit cards, savings products, as well as accounts with other banks, into a single place. With this aggregated view, customers can engage easily with their finances and their financial institution can provide timely insights and better product offers tailored to them.
“Our approach is simple, to bring everything the end user needs into one cohesive experience,” says Christopher Cox, President of Apiture. “By utilizing open API banking platforms and My Spending and Spendable Balance, we are providing financial institutions with the secure, fast and flexible features their customers expect and deserve.”
Apiture is leveraging solutions by MX, a provider of actionable financial data, to deploy the tools. MX has experience working with U.S. financial institutions and has been named six-time consecutive best of show winner at the Finovate conference.
“MX has sought partners that embody our mission to empower the world to be financially strong,” said Don Parker, EVP Partnerships, MX. “Apiture is similarly like-minded and highly invested in providing products and solutions that will improve users’ financial lives. Apiture is leveraging the power of MX in one of the most innovative and highly customized ways we have launched to date.