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Product Marketing Specialist

at Apiture • Wilmington, NC

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Our Gist:

We are an open API banking platform, focused on creating cutting-edge technology for financial institutions. The platform allows banks the fast and flexible deployment of features that their customers have come to expect—mobile-focused, user-centric, convenient and secure. Join us and start dreaming of new ways to be at the center of your customers’ financial lives.  

The Product Marketing Specialist will work closely across the organization (sales, product, and marketing) to understand and strategize the go-to-market needs for the Apiture mobile and digital banking solutions. Candidates will  apply in-depth analysis of market position to provide definition of targeted markets, market needs & trends, new technology, the value of the opportunity, customer business issues, and the competitive position of Apiture products and solution alternatives. The role includes supporting the sales organization through the creation of cutting-edge and powerful marketing collateral and content. This individual will be responsible for the process from ideation to creation of messaging for both existing products and new products added to the Apiture platform.

The Product Marketing Specialist will work with the sales team to ensure a consistent message is delivered to our current customer base as well as new prospects of the Apiture family of solutions and measure the effectiveness of the messaging.

The Product Marketing specialist will wear multiple hats and support many segments of the Apiture business. This individual will build strategies and processes impacting Apiture's greater marketing strategy. The Senior Product Marketing Specialst prepares, delivers, and manages marketing strategies and develops innovative programs that drive demand for both Apiture Xpress and Apiture Open.

We have this crazy, thrill-seeking goal to revolutionize banking, through an open architecture built natively for the next-generation of serverless, cloud-based technologies, providing financial customers infinite scalability, availability, and transparency. We are moving fast, thinking big, leading strong, and need your leadership to serve on the front lines of the revolution.

 

Location (Wilmington, NC, Austin, TX, Remote):
We have offices in Wilmington, NC and Austin, TX and while some positions need to be based out of those offices, we will consider remote candidates based in the Eastern or Central Time zones for this position.

 

Your Rhythm:

  • Become an expert of the Apiture digital banking platforms (Apiture Open, Apiture Xpress) their key features, and positioning in the market
  • Maintain a landscape and analysis of competition in the digital banking space as it relates to Apiture’s digital banking services
  • Create new and maintain product marketing collateral and content while also updating/reviewing existing collateral, including but not limited to product sheets, presentations, web content, white papers, case studies, and oversee demos and scripts
  • Work collaboratively with design, product, customer support and sales to produce best in class product messaging and collateral that differentiates Apiture from its competitors
  • Have a deep understanding of digital banking systems and the financial services marketplace
  • Strong writing skills for both technical documentation and editorial pieces
  • Ability to work across multiple teams to develop thoughtful and consistent brand messaging
  • Evaulate performance of marketing campaigns to develop and update goals and objectives for future campaigns
  • Define, create and deliver all go to market and product launch plans and materials for new modules, capabilies, and / or full products that align with market needs and opportunities
  • Advise sales and product on product deficiencies and improvement opportunities based on market research and new trends that will align with Apiture’s strategic vision
  • Increase media attention by coordinating article publication placement and speaking engagements at industry events

 

Your Composition:

  • Bachelor's degree
  • 4+ years experience in a product marketing role preferably in fintech or banking software organizations
  • Strong creative marketing capabilities with the ability to translate the technical side of products for general understanding
  • Exceptional written and verbal communication skills to effectively use the spoken and written word to communicate with all stakeholders
  • Comfortable working in deadline-driven environments and handling multiple projects seamlessly
  • Experience in basic design layout skills, specifically experience with Adobe Design Suite
  • Experience using Salesforce CRM and Pardot CMS
  • Must be able to provide work examples, portfolios of work, and complete interview assignments
  • Must be able to travel

 

Are you up for the challenge?

Apply today!