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Marketing Campaign Manager

at Apiture • Wilmington, NC

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Our Gist:

We are an open API banking platform, focused on creating cutting-edge technology for financial institutions. The platform allows banks the fast and flexible deployment of features that their customers have come to expect—mobile-focused, user-centric, convenient, and secure. Join us and start dreaming of new ways to be at the center of your customers’ financial lives.

The Marketing Campaign Manager will develop high-impact, multi-channel B2B campaigns in support of Apiture’s revenue goals. As a key member of our growing marketing team, you’ll leverage tactics like events, webinars, social media, and outbound emails to create a well-defined campaign strategy. Success in this role will depend on close collaboration with stakeholders across the company to understand product differentiators, industry trends, and sales priorities.

We have this crazy, thrill-seeking goal to revolutionize banking, through an open architecture built natively for the next-generation of serverless, cloud-based technologies, providing financial customers infinite scalability, availability, and transparency. We are moving fast, thinking big, leading strong, and need your leadership to serve on the front lines of the revolution.

 

Location (Wilmington, NC, Austin, TX, Remote):
We have offices in Wilmington, NC and Austin, TX and while some positions need to be based out of those offices, we will consider remote candidates based in the Eastern or Central Time zones for this position.

 

Your Rhythm:

  • Develop robust, integrated marketing campaigns that drive awareness and grow the sales pipeline.
  • Develop upsell and cross-sell campaigns to support additional revenue generation from existing customers.
  • Establish social media strategies and optimize Apiture’s paid social media spend in partnership with external agencies.
  • Optimize marketing campaigns based on A/B testing and results. Define and report campaign metrics against ROI and KPI goals.
  • Support trade shows and events, including messaging for exhibits, sponsorships, and speaking opportunities, to elevate the Apiture brand and maximize our event presence.
  • Collaborate with Sales, Sales Enablement, Product, and Marketing colleagues to ensure appropriate messaging, timing, and execution of campaigns.

 

Your Composition:

  • Bachelor’s degree preferred or commensurate industry experience
  • 4-6 years of B2B experience in a field marketing, campaign, or marketing communications role, with proven experience developing integrated marketing programs
  • Strong writing skills and attention to detail
  • Proficient with Microsoft Office; experience with Adobe Creative Cloud preferred
  • Experience working in Hubspot and/or Salesforce

 

Are you up for the challenge?

Apply today!