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Digital Marketing Manager

at Apiture • Wilmington, NC

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Our Gist:

We are an open API banking platform, focused on creating cutting-edge technology for financial institutions. The platform allows banks the fast and flexible deployment of features that their customers have come to expect—mobile-focused, user-centric, convenient, and secure. Join us and start dreaming of new ways to be at the center of your customers’ financial lives.

The Digital Marketing Manager will play an integral role on Apiture’s growing marketing team, optimizing the performance of our inbound and outbound digital marketing activities in support of awareness, lead generation, and customer engagement goals.

We have this crazy, thrill-seeking goal to revolutionize banking, through an open architecture built natively for the next-generation of serverless, cloud-based technologies, providing financial customers infinite scalability, availability, and transparency. We are moving fast, thinking big, leading strong, and need your leadership to serve on the front lines of the revolution.

 

Location (Wilmington, NC, Austin, TX, Remote):
We have offices in Wilmington, NC and Austin, TX and while some positions need to be based out of those offices, we will consider remote candidates based in the Eastern or Central Time zones for this position.

 

Your Rhythm:

  • Establish, measure and evaluate performance of digital marketing initiatives, including SEO, SEM, content syndication, email, social media, and display advertising, and assess results against goals (ROI and KPIs).
  • Optimize website performance using existing and emerging technologies and tools and making recommendations for enhancements.
  • Plan, execute, and measure campaign experiments and conversion tests
  • Collaborate with internal teams and agencies to create and optimize the performance of Apiture’s website and landing pages.

 

Your Composition:

  • Bachelor’s degree preferred or commensurate industry experience
  • 4-6 years of experience in digital marketing, including leading and managing SEO/SEM, email, and/or display advertising campaigns
  • Strong analytical skills and data-driven thinking
  • Experience working in Hubspot and Salesforce
  • Proficiency in Google Analytics
  • Experience setting up and optimizing Google PPC campaigns
  • Strong analytical skills and data-driven thinking

 

Are you up for the challenge?

Apply today!